Multimedia Business

The other day a business associate emailed me a revealing report, ‘What advertising agencies don’t want you to know.’

To be candidly honest, I read a lot of academic reports, industry-specific white papers, case studies and other data-driven material because there is a lot of stuff about business I really don’t know even though I am very successful.

Ideas grow stale fast, especially when you deal with the same people in the same industry for years and years. Everybody reads the same stuff, markets the same way, has the same sales literature, etc. But every now and then when I come across those ‘golden nuggets’ I hold on to them, just like the advertising gurus who rely on those invaluable ‘swipe files’ when they are at a loss for words.